Make Your Pricing More Effective ...
Inter-Regional Price Delta, n
A pricing metric used by successful global businesses for pricing efficiency, effectiveness and grey marketing mitigation. For those of you who would like to be global and successful but don’t know what an inter-regional delta is, or why it is significant, or more simply, are wondering why you are not achieving your business objectives, call 281-782-9821.
Gray Marketing, adj+n
Usually blamed on others when the reality is when your products are gray marketed it is entirely your fault for not remedying it, monitoring it, but mainly for allowing the opportunity for it to exist in the first place.
TransfarencySM, adj,
Low fares. Nothing to hide.”
A lot to like in this. Nope, a lot to love in this. Value and pricing transaction experience are central to Southwest’s value prop which also stakes out a pricing leadership position as the “pricing good guy” in the US airline industry. Not hard arguably but someone had to do it. The value prop is clearly translated into the marcom message. And while a whole lot of teenage scribblers get excited over the antics of Ryan Air and other startups – yes Julie, I know you flew to Pisa for £5 from a cabbage field in Essex but this will end in tears, your children in Salonika and your baggage in Vilnius – Southwest have just kept it nice and simple and honest.
Can your business say the same? And if you’re not the pricing good guy in your industry, where on the “pricing good guy/bad guy spectrum” are you?
Red Life Jackets, adj+n,
Never complain about the color of a life jacket. Particularly red ones. Believe me, there is no such thing as “the wrong color” when it comes to life jackets. Particularly when you’re drowning. But there again you don’t have to believe me.
For life jackets of all sorts of nice bright colors – including red ones – and equally essential and illuminating pricing diagnostics: call 281-872-9821 or visit www.thepricingfactory.com
For pricing on perpetual leases for harps and other angelic instruments, call just about any other number.
Bad Selling, adj.+gen.
Bad Selling somehow never appears as an option in Bid-Loss analysis … but if there ever was a Bid-Win analysis … Good Selling would somehow get 100% of the credit. Of this I feel sure.
Pricing, n, v.t., 1) sales definition: discounting, 2) product group definition: list pricing. Can’t see any room for ambiguity or confusion here. None whatsoever. Can you?
High List (Price), High Discount, n. technical, obsolete. How to undermine your investment in your branding and devalue your own value prop with a few carelessly chosen words, like "80% discount". … [Read More...]
Price Floor (2), n. a tell. A red flag when requested by a rep. It's a flaming red flag when requested by a rep before they've even engaged with the customer. It's a flaming red flag on fire when it's … [Read More...]
Price Floor, n. technical. 1) The deal price at which you no longer need a Sales Rep; 2) The deal price which, if you did all deals at, you would no longer need a Sales Department. … [Read More...]
Disruptive pricing, n. gerund, aspirational. When striving for consistent and predictable outcomes just won't do. Get your disruptive pricing in first, before the opposition does. … [Read More...]
