Are you involved in a price war? 59% of companies said “Yes”.

 •  59% of companies reported that they are currently engaged in a price war.

•  19% reported that there is a price war, but that they are not involved.

•  Only 22% reported that there is no price war.

Presented at the Professional Pricing Society Conference in May 2015 by Prof. Dr. Dr. h.c. mult. Hermann Simon (Source: Simon-Kucher & Partners Global Pricing Study 2014)