“How Effective Pricing Can Enable Business to Achieve Their Strategic Objectives” by Paul Charlton of the Pricing Factory®, has been published in Q2 2015 edition of The Journal of Professional Pricing Read more ……- The Journal of Professional Pricing is the quarterly publication of the Professional Pricing Society, The World’s Leading Association Dedicated to Pricing Management.
- The article demonstrates – using HP and Dell’s X86 server businesses as an example – how pricing can be used to achieve strategic objectives. Dell’s effective pricing drove increases in the X86 server market-share by delivering nine consecutive quarters of superior revenue growth to HP, their #1 competitor and the market-leader. Was pricing the driving force behind this? HP in its quarterly analysts’ briefings said that it was.
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