Welcome to Tony Santucci!


I am pleased to be able to announce that Tony Santucci has joined The Pricing Factory, LLC. Tony has many years of experience managing product pricing, product planning and commodity supply chain at a wide variety of enterprises such as GE, Coopers Industries, Compaq & HP. At Compaq & HP, Tony managed global pricing for ProLiant rack and blade servers, developing product pricing strategies, creating and updating competitive analysis and formulating price proposals. He also has experience as a segment product planner managing product life cycle volumes, price, revenue, margins, product mix and market-share. Previously Tony spent many years at Cooper Industries and GE leading multi-functional teams identifying risks and developing business-specific tactical and strategic risk management programs to meet business objectives and protect operating margins. He analyzed market data to create short and long-term commodity forecasts and managed commodity hedge programs.

Tony’s ability to generate unique and meaningful insights will be an incredible asset for us. He has a bachelor’s degree in finance & accounting from Pace University, Pleasantville, NY.

Welcome Tony!


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