Demand for storage is increasing rapidly, yet the big storage businesses seem to be in worse shape than ever. In a previous blog I discussed why (I think) it is happening: a number of concurrent technology transitions; competitive forces from traditionally non-storage market entrants; and an increased rate of change.
So what are the major storage vendors going through right now? Here are just five effects …..
- product transitions not going to plan
- discounting “surprises”: and not nice ones either
- persistent failure to meet financial targets
- internal blame game: the competition always seems to be doing better
- lots of questions and no-one with any answers
Sound familiar?
