Do List Prices Matter? “We Don’t Care About the List Price.”


Ever heard of that one? Think about it from a gaming perspective. You may think list prices are not important, but what if one of your major competitors does and they somehow make list prices work for them … wouldn’t that be costly …. not to say embarrassing …. and simply costly for those without any shame.

So this fits into the painful category of sometimes it doesn’t matter what you think: if the other guy/gal can make it count, then it matters, and what you think about it, does not ….

More to follow!

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