New Product Insanity, n.
Thinking that your next New Product will fix all your business problems when it has never done so in the past.
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Paul’s Pricing Dictionary: High List (Price), High Discount
High List (Price), High Discount, n. technical, obsolete. How to undermine your investment in your branding and devalue your own value prop with a few carelessly chosen words, like "80% discount". … [Read More...]
Paul’s Pricing Dictionary: Price Floor (2)
Price Floor (2), n. a tell. A red flag when requested by a rep. It's a flaming red flag when requested by a rep before they've even engaged with the customer. It's a flaming red flag on … [Read More...]
Paul’s Pricing Dictionary: Price Floor
Price Floor, n. technical. 1) The deal price at which you no longer need a Sales Rep; 2) The deal price which, if you did all deals at, you would no longer need a Sales Department. … [Read More...]
Paul’s Pricing Dictionary: Disruptive Pricing
Disruptive pricing, n. gerund, aspirational. When striving for consistent and predictable outcomes just won't do. Get your disruptive pricing in first, before the opposition does. … [Read More...]