Paul’s Pricing Dictionary: Re-present


Re-present, vb. To re-present a deal by re-ordering and re-formatting discounts in order to give the impression of an improved deal. Not the same as re-structure in that the discounts quoted are exactly the same as before.

 

Paul’s Pricing Dictionary: Re-structure


Re-structure, n. & vb. The Bid Desk’s rejigging of a deal to maintain margins and lower risk while giving the illusion of lower prices.

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