Welcome to Clair Wheeler!


I am pleased to be able to announce that Clair Wheeler has joined The Pricing Factory, LLC. Clair has a wealth of experience in managing engineering, sourcing, traditional procurement, cross functional team strategic sourcing, process change management and divestitures at enterprises such as BOC & Air Liquide. He is now a consultant at The Pricing Factory.

At Air Liquide Clair transitioned a traditional purchasing department into a Supply Chain Management team reducing year-over-year operating budgets by 3+%. Clair launched Air Liquide’s first two global sourcing projects generating savings of greater 16% & 11%, and led 6 outsourcing projects for cost reduction of greater than 15%. He created 230 Supply Partnerships Agreements with key suppliers, providing cost reduction, cycle time reduction, index based escalation control plus quality and productivity improvement.

In addition he also led or co-led special divestiture assignments including packaging 68 company-owned retail locations, an FTC mandated sale following an acquisition, and a 10 location distributorship.

Clair’s sales & pricing experience comes from having been exposed to numerous sales approaches for years. His understanding what works, and equally important, what does not work from the Procurement point of view, will be invaluable to The Pricing Factory. His sales experience also includes selling divested businesses for Air Liquide and running 10 retail stores in the southeast for 2 years.

Clair’s exposure to numerous sales approaches over years and understanding what works and what does not work form a Procurement perspective will be invaluable to our clients at The Pricing Factory. He has a bachelor’s degree in chemical engineering from Bucknell University, PA.

Welcome Clair!

Welcome to Tony Santucci!


I am pleased to be able to announce that Tony Santucci has joined The Pricing Factory, LLC. Tony has many years of experience managing product pricing, product planning and commodity supply chain at a wide variety of enterprises such as GE, Coopers Industries, Compaq & HP. At Compaq & HP, Tony managed global pricing for ProLiant rack and blade servers, developing product pricing strategies, creating and updating competitive analysis and formulating price proposals. He also has experience as a segment product planner managing product life cycle volumes, price, revenue, margins, product mix and market-share. Previously Tony spent many years at Cooper Industries and GE leading multi-functional teams identifying risks and developing business-specific tactical and strategic risk management programs to meet business objectives and protect operating margins. He analyzed market data to create short and long-term commodity forecasts and managed commodity hedge programs.

Tony’s ability to generate unique and meaningful insights will be an incredible asset for us. He has a bachelor’s degree in finance & accounting from Pace University, Pleasantville, NY.

Welcome Tony!

The Pricing Magnifier


Pricing. It’s not just about coming up with a pricing strategy or a price point. Or even attaching price stickers to products on store shelves as one of my neighbors once thought. Pricing can be an incredible lens through which you can scrutinize your entire business. You need to make sure that your pricing analysis takes a holistic view of the business. That you look at the whole business, beyond the narrow confines of what is purely pricing. This is particularly necessary when pricing isn’t the cause of your pricing problem, it’s only a symptom. A holistic approach will not only help avoid taking expensive, unnecessary and ultimately unsuccessful pricing actions, but will also help identify root causes to problems which may have otherwise remained undetected without the scrutiny of that pricing lens.

In these situations your pricing analyst should find out what the cause of the problem is, and work with their non-pricing colleagues who really own the problem, to come up with a joint solution. Executives like to know that someone is proactively uncovering problems. But what’s even better is when they are presented with not only the problem, but also the solution. And the team that created/owned the problem? They are now part of the solution so it becomes a win-win for everyone.

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