Is your pricing effective?

• Does pulling the pricing lever have the effect you expected?
  • What effect did you expect?
• Do you get the pricing analysis you need?
  • Does the analysis help you steer the business?
• Do your pricing meetings keep running down rabbit-holes?
  • Do you often postpone finalizing pricing decisions?
  • Do people keep bringing up the same objections?
• Do your folks know what the pricing strategy is?
  • Do they know where it is?
  • Do they know how to change it?
• Do people ask for more and more analysis in pricing meetings?
• Is your functional planning integrated?
• What do you tell sales when you make a list price move?
• Is your sales compensation aligned with your pricing strategy?
• How consistent is your list pricing?  Or your discounting?

Do you get actionable insights?